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worth of purchases in my cart

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# 17.05.2018 - 06:11:55

Most customers abandon their carts because the final price is more than what they expected.

When people think about how much theyâre going to pay, theyâre usually Nike Cortez Dam adding up the prices of each item they add to the cart. They donât always think about taxes or Adidas Ultra Boost Womens shipping, and if they do, they often lowball the estimates.

Thatâs why three of the top four reasons Nike Air Pegasus 83 Womens that people abandon their carts have to do with prices.

And thereâs a simple way to recover the customers who have been scared away by the final price: issue a discount.NOMADâs email subject is a question: âDan, you want to make a deal?â And the deal is a good one: 15% off the cart, with a link to take me back.

Plus, itâs personalized. Thereâs a real person, not a generalized inbox, thatâs offering to make a âdealâ with you. Imagine getting that kind of a message from a no-reply@whateverstore.com.

Hereâs another, with even more drastic savings, from Ashley Bridget. For reference, I had $90 worth of purchases in my cart, and this discount discount would apply if I added $30 worth of items to it.Discounts are easy to create. Simply decide on Nike Air Max 2015 Womens the amount, generate a discount code, and leave it in the abandoned cart email.

Now, youâve got to Nike Air Pegasus 83 Damen decide carefully whether discounts make sense for your business. You know that a lot of customers are abandoning their carts, but no two stores face the exact same mix of reasons. You have a good chance of encouraging your customers to make their purchases after a discount, but you also donât want to lose too much in sales.

Thatâs a fine line to walk, and you have to decide if or how you offer your discounts. Thereâs no right answer; your customers may walk away from deals because of prices, or for reasons that have nothing to do with them. Itâs up to you to discover how they behave.

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